Viral games, launch campaigns and trailer goodness

Cineamtics I:

As part of an in-class conversation on viral games, memes and videos, I encouraged the class to play Waiting In Line, an 'anti-game' by Rajeev Basu that has gone viral in recent days.

http://animalnewyork.com/2013/waiting-line-3d-worlds-boring-video-game/
Waiting In Line Rajeev Basu
http://www.waitinginline3d.com/
http://www.cbc.ca/asithappens/features/2013/11/28/waiting-in-line-may-be-worlds-most-boring-video-game/

It was even featured in mainstream magazines like Wired, Huffington Post, and on CBC.ca.  It was  played 50K times in first day available.

Inspiration: Desert Bus (Sega) - driving a bus indefinitely.

We also looked at Press coverage, negative press coverage, and release campaigns, focusing on:

Hit Man Absolution
http://www.eurogamer.net/articles/2012-08-16-hitman-absolution-level-changed-due-to-negative-nun-trailer-reaction
http://www.pcgamer.com/2012/08/17/hitman-absolution-level-changed-after-outcry-over-crazy-nun-trailer/
http://kotaku.com/5914211/agent-47-brutally-slaughters-nuns-in-the-bizarre-hitman-absolution-e3-trailer

We followed up with watching some of the 'best trailers' and a discussion on the portrayal and presentation of women in video games.

Kotaku best trailers of 'the Generation'

http://kotaku.com/the-best-game-trailers-of-the-generation-1462534128

FemShep (voice acting is better, but ads focus on male version of char rather than female ) BroShep
http://www.themarysue.com/femshep-in-mass-effect-3/

http://www.eurogamer.net/articles/2012-03-21-ms-effect-the-rise-of-femshep

http://www.asteroidbase.com/dangerous-spacetime/